Quick answer
To get more genuine Google reviews, share your official Google review link with real customers at the right moment — right after a successful purchase or service — using email, WhatsApp, receipts or QR codes, and reply to every review. Never buy, write or incentivise reviews; it breaks Google's policies and consumer law.
Legitimate ways to get more reviews
- Get your official review link from your Google Business Profile.
- Ask at the moment of satisfaction — after delivery, a solved problem or a finished job.
- Add a QR code to receipts, invoices and your counter.
- Send one polite reminder, not repeated nudges.
- Reply to every review, positive or negative.
What not to do
- Buying reviews or paying people who aren't customers.
- Offering discounts only in exchange for positive reviews.
- Asking staff, friends or family to review.
- Posting reviews from multiple accounts.
These break Google's policies and consumer protection rules, and Google can remove reviews or restrict your profile.
Replying to reviews
Thank positive reviewers by name and mention something specific. For negative reviews, apologise for the experience, state facts calmly and offer a private way to resolve it.
Frequently asked questions
Can I offer a discount for a review?
Incentivised reviews are against Google's policies. Ask all customers equally and without conditions.
Can a business remove bad Google reviews?
You can report reviews that break Google's policies through the official process, but you can't remove genuine negative reviews.